Cornerstone — the
fund, made legible.
A website for India's frontier Enterprise SaaS VC fund — built to make a deep, multi-layered thesis, a real B2B portfolio and a proprietary research index feel clear and credible to founders and investors alike.
A fund with a
real thesis
Cornerstone isn't a spray-and-pray seed fund — and the site had to carry that weight.
CSVP is a sector-focused VC backing deep-domain B2B and Enterprise SaaS founders, on a "winning together" philosophy — often the key institutional investor in a founder's journey. Across two funds (2018, 2023) it backs companies re-inventing enterprise. That depth is the brand's strength and its design challenge: a multi-layered thesis, a serious portfolio and a proprietary research index, all of which had to land as clear and credible, not dense.
A serious VC fund with a layered thesis — made clear and credible on the web.
- Sequenced the homepage: meet the firm, see the proof, get the thinking.
- An eight-pillar thesis, made scannable as standalone statements.
- Surfaced the proprietary CGES Index as a signature asset, not a footnote.
Depth, made scannable
Most of what makes Cornerstone distinctive is hard to skim — the site's job was to make depth feel effortless.
A thesis with many layers
Sector focus, end-game partnerships, ESG, community — eight-plus pillars that needed structure, not a wall of text.
A portfolio that proves it
Real B2B companies and founders — the evidence the thesis works — presented as people, not a logo wall.
A research index to surface
The proprietary CGES Index is a genuine differentiator; it had to feel like an asset, not a footnote.
A demanding audience
Founders and institutional investors arrive with little patience and high standards — credibility has seconds to land.
One scroll, the
whole fund
The homepage is sequenced so a visitor meets the firm, sees the proof, then understands the thinking — in that order.
Stance
A rotating hero that states what Cornerstone backs and believes.
Portfolio
The proof, up front — companies and the founders behind them.
Values
The thesis pillars, each a clear, standalone statement.
CGES Index
The proprietary research, framed as a signature asset.
Thoughts
Essays and theses that show how the firm reasons.
Worth, in our values
Each pillar is a clear, standalone statement — readable on its own, stronger together.
For a demanding audience, credibility has seconds to land.Designing for founders & institutional investors
The CGES Index
A proprietary research asset most VC sites would bury — surfaced here as a reason to come back.
Research as a front door
The CGES Index tracks the global Enterprise SaaS universe through a proprietary algorithm — a credibility signal and a recurring reason for founders and investors to return. The design gives it the prominence of a product, with its own entry point alongside SaaS metrics, global indices and an India factsheet.
Live, and working
The site is in the world today — the firm's first handshake with every founder and investor it meets.
Portfolio, thesis and the CGES Index now read as one confident, institutional story.
An eight-pillar thesis is scannable — structured into clear, standalone statements.
Research and thoughts give founders and investors something to come back for.
Have a site that needs
to say something?
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