Scan to order
Scan the table code and order in seconds — discovery, favourites and reorders in one home.
Social Dining
FoodTech · B2B + B2C
Mobile + Web
0 → 1 · Founding designer
Muncho — dining,
made social.
A suite of products for the F&B industry — QR ordering, effortless bill-splitting, a restaurant POS and a social layer for food discovery — taken from blank canvas to a shipped MVP.
In short
A 0→1 dining suite — guest app, POS and admin — built around social dining.
- Joined as founding designer; took it from blank canvas to a shipped MVP.
- Scan to order, split the bill in a tap, discover food with friends.
- One visual language across three products and 200+ screens.
The build
200+
screens shipped across guest, restaurant & admin
(01) — Overview
One platform, the
One platform, the
whole table
Muncho brings the whole dining experience onto one platform — built around social dining.
QR-code ordering, bill-splitting, a restaurant POS and a social feed for food discovery, all in one ecosystem. I joined as founding designer to take it from a blank canvas to a shipped MVP across guest, restaurant and admin surfaces.
200+
Screens designed across the suite
70
Reusable components in the system
3
Products — guest app, POS & admin
(02) — The problem
Good food isn't
Good food isn't
enough to win
The friction sits on both sides of the table.
For restaurants
- Manual processes create friction, especially with younger guests
- Poor menu engineering quietly suppresses average order value
- A real opportunity cost in not reaching a Gen-Z audience
For diners
- A clumsy order-and-pay experience, start to finish
- Long wait times at every step
- No personalization, and nothing social about it
(03) — The challenge
Stand out in a
Stand out in a
crowded market
Muncho had to differentiate in a market already full of POS and QR-ordering tools.
01
Market saturation
Established F&B ordering solutions in Singapore and India make share hard to win.
02
Resource limits
A pre-seed company with limited budget and headcount for both go-to-market and product.
03
Two-sided adoption
Going digital means changing entrenched behaviour for restaurants and diners at once.
04
Proving the wedge
The social-dining layer had to feel essential, not bolted on, to justify the switch.
The aim
A better experience on both sides
For diners
- A streamlined order-and-pay process
- An enhanced, social dining experience
- Rewards that recognise loyalty
For restaurants
- More foot traffic and improved order accuracy
- Reduced wait times across the floor
- Actionable insights for sharper decisions
(04) — Design process
Research, then resolve
A full double-diamond — from real diners and owners through to a tested, shipped UI.
Empathize
Competitive analysisUse casesUser interviewsDefine
Empathy mapPersonaProblem statementIdeate
User flowsInformation architectureDesign
Design systemWireframesPrototypeTest
Usability studyFeedback loops
(05) — User persona
Who we're
Who we're
building for
Grounded in 20 diner interviews and conversations with 5 restaurant owners.
Primary persona · 27 · Bangalore
Riya Sharma
"Life is too short to eat boring food."
PERSONA Wants to discover hidden gems, organise group outings, and get recommendations that fit her taste.
(06) — Design system
One kit, three products
A bold, electric-indigo system dressing the guest app, POS and admin alike.
Palette
Primary
Deep
Ink
Success
Error
Warning
Type scale
Display — Grotesk48 / -3%
Heading22 / -2%
Body copy16 / 0
LABEL / META11 / +10%
Components
Place order
View menu
Mini BurritoIn stock · Add
Scale
200+ screens, end to end
70 reusable components
Figma · Photoshop · Illustrator
(07) — The guest app
The whole meal,
The whole meal,
a few taps
Scan the table code, browse with real photography, then order, split and share — without ever flagging down a server.
FIG 7.1 Split & Pay — the dreaded moment, solved: pay full, or split equally, by amount, or by item.
“
Utility gets you parity. People dining together is what makes it memorable.The wedge behind Muncho
(08) — The restaurant side
Dashboard & admin
An all-in-one cockpit for menus, customers, staff and tables.
Behind it, the Muncho Admin is a centralized control panel for the whole ecosystem — partnerships, content, payouts and system analytics in one place.
FIG 8.1 POS dashboard — menu manager, customer records and staff assignment.
(09) — Outcome
What we shipped
2
Apps shipped 0 → 1
A guest app and a restaurant POS, plus an admin panel — one coherent suite spanning 200+ screens, built from a blank canvas to a launch-ready MVP.
One coherent suite
Guest app, POS and admin all speak the same visual language across every surface.
Friction removed
Scan, order, split and pay collapse a slow, manual journey into a few taps.
Social by design
Friends, squads and discovery turn ordering into something people do together.
(10) — Learnings
Design the seams
Designing three products at once taught me to design the seams, not just the screens.
The highest-value work lived in the handoffs — an order placed on a phone surfacing instantly on the POS, a split payment reconciling cleanly. Get those right and the suite feels like one product. And in a crowded market, the social layer was the wedge: utility gets you parity, people dining together is what makes it memorable.
Open for 2026
Have a product
Have a product
to ship?
A 0→1 in your head, a redesign on the horizon, or just want to argue about button radii? My inbox is open.